Tuesday, November 9, 2010

Stef Carpenter (Deftones) gets shot at ESP!







It's that time of year again... getting ready to announce a bunch of new ESP and LTD guitars and basses for 2011. One step in this process is to get new photos of our ESP artists with their new Signature Series models. Today, we enjoyed the company of the one and only Stef Carpenter of the Deftones, who was very patient and gracious while we took pics. We can't tell you very much about his new signature guitar, but we can tell you that he has the whitest teeth of anyone in the world of rock. Seriously.

Tuesday, November 2, 2010

UPDATED! Check out the new ESP smart phone app!

Two reasons to get the new ESP smart phone application now:

1. We just added a ton of cool new stuff.
2. For a limited time, it's just $1.99!

GET IT NOW!

ESP Guitar Experience Keeps Getting Better!
The update is free to all current users, and its new features will automatically appear in the app. To encourage new users to try out the app, between now and December 31, 2010, the app (regularly $2.99 USD) will be available at special sale pricing for only $1.99 in the USA (similar price reductions will be reflected in other territories).

The “ESP Guitar Experience” is a mobile device application that includes a variety of helpful and interesting content for all fans of ESP’s guitars and basses. The new update for the app adds even more exclusive lessons, guitar maintenance tips, and more. With this update, you'll get some great tools for being a better musician...

• In partnership with Rock House Method, we're giving you a series of lessons from ESP artists such as Alexi Laiho, Gus G, Bruce Kulick, Prashant Aswani, Dan Jacobs, Michael Paget and Rob Arnold.

• Exclusive new interviews and recent live/studio footage with ESP artists including Alexi Laiho (Children Of Bodom) and more, with new footage being added regularly.

• The “Tech Corner”, with videos on topics like truss rod adjustment and restringing from ESP's head designer.

• Don't forget... other features of the “ESP Guitar Experience” app include professional chromatic tuner for guitar and bass, an ESP dealer/distributor locator, information on the ESP and LTD line of guitars and basses, and more.

Thinking it Through with Brainmask
The app was developed for ESP by Brainmask, a leading design firm in smart phone software development who have specialized in apps for the music, film, and sports industries. “We are very happy with the results of the ESP Guitar Experience app and the work of Brainmask,” says Allen Steelgrave, ESP Director of Marketing and Artist Relations. “We know how many of our customers rely on smart devices, and the app delivers information and tools they can really use, wherever they go.”

The newly updated (and lower-priced) app is available as of October 31, 2010. More information on the “ESP Guitar Experience” app can be found at espguitars.com, and the app may be purchased directly via the Apple app store. The app is currently available for iPhone, iPod Touch, and iPad using OS 3.0 or higher. Compatibility for other devices... coming soon!

Get the "ESP Guitar Experience" for iPhone/iPod Touch/iPad now!



Here's where you pull up your ESP app on your iPhone.


Info on ESP's artists with Signature Series ESP and LTD models.


The main "Lessons" area, with brand new lessons from your favorite artists, via Rock House Method.


Here's an Alexi Laiho lesson...


... or how about learning some licks from Gus G.?.


Our chief product designer is right here in your ESP App, telling you how to properly restring, make truss rod adjustments, and more.


With the ESP Guitar Experience app, even at just $1.99 USD, you get all sorts of exclusive content at no extra charge.

Monday, November 1, 2010

DevilDriver Visits ESP HQ

Our good friends Mike Spreitzer, Jeff Kendrick, and Jon Miller from DevilDriver stopped by the ESP headquarters in North Hollywood, CA today. They were there being photographed for the 2011 ESP catalog. Here are a couple of sneaky pics our stealthy marketing assistant snapped...